Walmart-Backed OnePay Expands Crypto Listings for New Users
Walmart-Backed OnePay Expands Crypto Listings – Fintech App Targets New-to-Crypto Users With Broader Token Selection
Key Takeaways
- OnePay, majority-owned by Walmart, has added more than a dozen new crypto tokens to its platform.
- New listings include SUI, Polygon, Arbitrum, Solana, Cardano, Bitcoin Cash and PAX Gold.
- The company says asset selection is based on demand, liquidity, regulatory clarity and long-term utility.
- OnePay positions itself as a US superapp offering banking, payments and crypto services in one platform.
OnePay Broadens Its Crypto Offering Beyond Bitcoin and Ethereum
OnePay, a fintech company majority-owned by Walmart, has expanded its cryptocurrency offering by listing more than a dozen additional digital assets. The move comes just months after the company launched its crypto platform in January with support for Bitcoin and Ethereum.
According to statements from Ron Rojany, OnePay’s general manager for Core App and Crypto, the latest additions include SUI, Polygon and Arbitrum. These listings follow another recent batch of 10 tokens, among them Solana, Cardano, Bitcoin Cash and PAX Gold.
The expansion significantly increases the number of digital assets available within the OnePay app. While the company has not disclosed specific user numbers or trading volumes, it describes engagement as strong, particularly among customers who are new to cryptocurrency and seeking an integrated entry point.
Selection Criteria Focus on Demand, Liquidity and Regulatory Clarity
OnePay states that it applies defined criteria when deciding which tokens to list. According to Rojany, the company prioritizes assets that meet what he describes as a high bar in four areas: customer demand, liquidity, regulatory clarity and long-term utility.
This approach suggests that the company aims to balance user interest with operational and compliance considerations. Rather than adding newly launched or trending assets, OnePay says it is curating a set of tokens that align with how its customers use and manage their money.
The emphasis on regulatory clarity is notable in the context of US digital asset oversight. While OnePay did not provide details on its compliance framework, its stated focus indicates that legal considerations play a role in listing decisions.
Superapp Strategy Integrates Banking, Payments and Crypto
OnePay positions itself as a US-based superapp, modeled in concept on China’s WeChat. The company aims to combine multiple financial services within a single mobile platform.
Beyond crypto trading, the app offers traditional financial products, including high-yield savings accounts, debit and credit cards, loans and wireless plans. It also provides a digital wallet that customers can use for payments at Walmart stores and through Walmart’s online platform.
Walmart’s US operations reported net sales of 462.4 billion dollars in fiscal 2025, according to the company’s most recent annual report. The retail scale of Walmart’s operations provides distribution potential for financial services integrated into the broader shopping ecosystem.
By adding crypto functionality to an existing financial app, OnePay is not launching a standalone exchange. Instead, it embeds digital asset access within a broader banking and payments environment.
Growing Interest in Multi-Service Financial Platforms
OnePay is not the only company pursuing a multi-service financial model that includes digital assets. In September, Coinbase CEO Brian Armstrong outlined plans to develop a crypto-focused superapp offering services such as credit cards, payments and Bitcoin rewards.
Similarly, Japan’s Startale Group announced earlier this month that it would use funds from a 50 million dollar Series A round to build a superapp integrating payments, asset management and onchain services into one platform.
Regulatory developments in the United States may also influence this trend. US Securities and Exchange Commission Chairman Paul Atkins expressed support in September for platforms operating under a unified regulatory framework that could allow trading, lending and staking of digital assets within a single structure. In July, he directed Commission staff to develop further guidance and proposals to advance what he described as a superapp vision.
While OnePay has not publicly detailed how its crypto services align with potential future regulatory frameworks, the broader policy discussion indicates that integrated digital asset platforms are under active consideration by regulators.
Relevance for Users Evaluating Crypto-Enabled Financial Apps
For users comparing crypto-enabled financial services, OnePay’s expansion increases the range of assets accessible within a single retail-linked application. The inclusion of networks such as Polygon, Arbitrum and Solana introduces exposure to multiple blockchain ecosystems beyond Bitcoin and Ethereum.
The addition of assets like PAX Gold also extends the offering to tokenized products linked to physical commodities. At the same time, the company emphasizes that it is curating its listings rather than aiming for maximum token count.
Because OnePay integrates crypto into a broader payments and banking environment, users access digital assets alongside traditional financial tools. This structure differs from platforms focused exclusively on trading and may appeal to individuals seeking consolidated account management.
Our Assessment
OnePay has expanded its crypto platform from an initial Bitcoin and Ethereum offering to include more than a dozen additional tokens, citing demand, liquidity, regulatory clarity and long-term utility as selection criteria. The move forms part of a broader strategy to position the app as a US superapp combining banking, payments and digital assets. Within a competitive environment where other firms are also developing integrated financial platforms, OnePay’s expansion increases the scope of crypto assets available to its customer base while maintaining a stated focus on curated listings.
