LA28 Olympics sell four million tickets during historic first release phase
Organisers of the 2028 Los Angeles Olympics have sold more than four million tickets during their initial release phase, signalling unprecedented global demand for the forthcoming Summer Games.
The first ticket drop saw vast allocations purchased by fans across 85 countries, with the United Kingdom, Canada, Mexico and Japan emerging as the leading international markets.
Reynold Hoover, chief executive of the organising committee, expressed his delight at the immense public interest.
“The response to our initial on-sale was nothing short of historic.”
Record demand for new and women’s sports
Intriguingly, sessions featuring female athletes sold at a demonstrably higher rate than their male counterparts during this early purchasing window.
Artistic gymnastics emerged as the fastest-selling discipline overall, while allocations for football matches across seven nationwide venues were almost entirely depleted.
Fans also flocked to secure seats for newly integrated events, with flag football, lacrosse, softball and squash completely selling out their initial availability.
Local pricing and future allocations
Despite some localised complaints regarding high prices and additional fees, the committee confirmed that 95% of tickets priced under $100 were claimed during a regional presale.
Approximately half a million passes priced at just $28 were successfully secured by local buyers in the Los Angeles and Oklahoma City areas.
Supporters aiming for the second allocation draw must register their interest before 22 July, ahead of general sales commencing in August 2026.
Successful applicants will be permitted to purchase up to 12 tickets for standard events, alongside an additional 12 specifically for the football tournament.
A historic milestone for California
The Californian metropolis is preparing to join an exclusive club by hosting the Summer Olympics for a third time, following successful spectacles in 1932 and 1984.
Furthermore, the 2028 sporting extravaganza will mark the very first time the West Coast city has welcomed the Paralympic Games.
