Disney+ secures live Champions League broadcast rights in landmark deal
Streaming giant Disney+ has secured the rights to broadcast live men’s Champions League football for the first time across multiple international markets for the 2027-31 cycle.
The platform emerged as the preferred bidder in several regions following a highly competitive tender process conducted by European football’s governing body.
The Walt Disney Company’s subscription service will show Europe’s elite club competition in Brazil, Mexico, Central America and South America.
They have also secured the lucrative broadcasting rights in the European markets of Denmark and Sweden.
Shift towards streaming platforms
This agreement highlights a continuing shift away from traditional television broadcasters towards digital-first media organisations.
It follows a November announcement confirming that Paramount+ had successfully acquired the 2027-31 rights for both the United Kingdom and Germany.
UEFA noted that the evolution of their broadcasting model is being heavily driven by the global growth of these digital services.
The total value of the governing body’s television rights is expected to exceed €5bn (£4.3bn) annually once all current tender processes conclude.
Expanding sports portfolio
The entertainment conglomerate is already building a substantial portfolio of live sporting events across the continent.
It currently holds the European broadcasting rights to the Women’s Champions League until 2030.
The network also shows the Europa League, Conference League and various domestic cup competitions across Scandinavia.
Karl Holmes, general manager of Disney+ EMEA, welcomed the historic agreement.
“UEFA club football brings some of the most exciting nights in sport – the midweek games, the knockout ties, the energy around the biggest fixtures – moments that stay with you long after the final whistle.”
“We’re particularly proud to bring our customers in Sweden the UEFA Champions League men’s and women’s competitions.”
