Fifa unveils official 2026 World Cup poster and host city designs
Fifa has unveiled the official poster for the 2026 World Cup with less than 100 days remaining until the tournament begins across North America.
The release completes the collection of official artwork for the competition, which is set to be staged in the United States, Canada, and Mexico.
Global football’s governing body has also published bespoke designs for each of the 16 host cities.
Tradition of local artistry
Organisers have continued a custom dating back to France 1998 by commissioning individual venue artworks for the finals.
Local artists were tasked with creating specific concepts for every location staging matches, ranging from Miami to Monterrey.
Creators have shared insights into their design processes via social media ahead of the opening match on 11 June at the Estadio Azteca.
The official tournament poster
Three artists representing the co-hosts collaborated to produce the primary visual for the 2026 edition.
Carson Ting, Minerva GM, and Hank Willis Thomas utilised a palette of blue, red, and green to symbolise the three nations.
Canada’s influence is visible through the inclusion of a maple leaf, a moose, and a bear wearing earmuffs.
The Mexican section depicts a social atmosphere with fans and a golden eagle, while the United States is defined by stars from its flag.
A silhouette of a lone footballer features in the centre of the design to tie the elements together.
Standout city concepts
Atlanta’s entry presents a cartoon-style collage featuring landmarks such as the Georgia State Capitol.
The design highlights a large golden football emerging from a peach to reference the state’s famous produce.
Boston has offered a surreal depiction of an underwater match taking place in the city’s harbour.
The artwork features a team of fish attempting to score past a giant lobster goalkeeper in a style reminiscent of classic comic books.
Dallas welcomed the global showpiece to Texas with a poster utilising patriotic colours and the timeless image of a cowboy.