Manchester United back CEO Omar Berrada despite supporter backlash

Manchester United have no intention of parting ways with chief executive Omar Berrada despite recent fan protests and speculation regarding his future at Old Trafford.

The club hierarchy remains committed to the former Manchester City executive, dismissing reports suggesting his position is under threat.

Berrada faced intense scrutiny from supporters demonstrating against the club’s ownership and senior leadership ahead of the recent 3-2 victory over Fulham.

Since his arrival in January 2024, the 47-year-old has overseen significant upheaval including the departures of managers Erik ten Hag and Ruben Amorim.

Old Trafford hierarchy firm on Berrada future

Despite external pressure, figures within the organisation reportedly do not anticipate an exit for the chief executive.

Berrada was one of the first major appointments made by Sir Jim Ratcliffe following the petrochemical tycoon’s acquisition of a 27.7% stake in the club.

He holds supreme executive authority alongside the INEOS leadership, working in tandem with Jason Wilcox on recruitment and strategic planning.

While former associates at the Etihad Stadium reportedly feared he might lose his job, his standing within the United boardroom appears secure.

‘The Lionel Messi of the commercial world’

Berrada arrived at Old Trafford with a formidable reputation for generating revenue and securing lucrative partnerships.

Former colleagues at City have previously described him as the "Lionel Messi of the commercial world" due to his business acumen.

His track record includes brokering a £10m sponsorship arrangement with Nissan, which included a stake in Japanese side Yokohama F Marinos.

However, the administrator has yet to fully win over the United fanbase regarding footballing matters.

Unpopular decisions and job cuts

The executive has taken an uncompromising approach to reshaping the club’s structure since taking office.

This included the decision to dismiss sporting director Dan Ashworth merely months after his appointment, contributing to compensation costs climbing into eight figures.

Beyond the pitch, Berrada has faced the difficult task of implementing job cuts across the workforce.

He was required to inform employees of further imminent reductions, just six months after 250 staff members lost their positions.

While his commercial instincts remain undisputed, uniting the fanbase remains a significant challenge for the United chief.