Nike admits to design flaw in new England World Cup football shirts
Sportswear manufacturer Nike has admitted to a design flaw in its new national team kits ahead of this summer’s World Cup, following criticism from England supporters over an unsightly bulge on the shoulder seams.
Fans quickly noticed the aesthetic error on the newly released shirts, which retail at a record £134.99.
Eagle-eyed supporters highlighted a distinct problem with the shoulder stitching during recent international friendlies against Japan and Uruguay.
The manufacturing defect will also affect the strips worn by France, Canada and Uruguay alongside the Three Lions at the upcoming global tournament.
Aesthetic issues acknowledged
The American sportswear giant confirmed the issue to the media, though they stressed that the garments’ technical capabilities remain intact.
“During the recent international break, we observed a minor issue with our Nike national team kits, most noticeable around the shoulder seam,” a Nike spokesperson told the Guardian.
“Performance is unaffected, but the overall aesthetic is not where it needs to be.”
The brand’s latest apparel features new Aero-FIT cooling technology, which utilises a highly specialised knitting process designed for extreme summer temperatures.
Backlash over record pricing
Supporters have labelled the situation a complete joke on social media, compounding existing frustrations over the sky-high pricing structure.
The current iteration is the most expensive official England merchandise in history, even when adjusted for inflation.
Consequently, some frustrated fans have reportedly turned to the black market to purchase counterfeit versions for a fraction of the official cost.
The global manufacturer insists it is working diligently to rectify the production defect for both the international players and the general public.
“We always hold ourselves and our products to the highest standards and this fell short,” the company added in their statement.
“We’re working quickly to make this right for players and fans, because every kit should reflect the care, precision and pride that the game deserves.”
