Premier League to launch streaming platform in Singapore next season

The Premier League is set to launch a direct-to-consumer streaming platform in Singapore next season with a view to replicating the model globally if successful.

Chief executive Richard Masters confirmed the project on Thursday, validating long-standing reports regarding a bespoke service often dubbed ‘Premflix’.

The new offering will be branded as ‘Premier League Plus’ and marks a strategic shift for the organisation.

A historic shift in broadcasting

Historically, the English top flight has generated revenue by selling broadcasting rights to third-party partners such as Sky Sports domestically and NBC in the United States.

However, this venture represents the first time the competition will manage its own subscriber base directly.

Speaking at the Financial Times Business of Football Summit in London, Masters outlined the strategy behind the move.

“We’re going direct to consumer in Singapore. It’s a very long, considered process, carefully chosen.”

Richard Masters, Premier League chief executive

Global ambitions and infrastructure

The launch will coincide with the opening of a dedicated production hub at Olympia in London, providing the necessary infrastructure for the operation.

While the initial rollout is limited to Southeast Asia, the league intends to use the territory as a test case for future markets.

“We’re also looking to learn, to see how that might be replicated all around the world.”

Masters emphasised that the organisation must now adapt to handle promotion, pricing strategies, and customer retention.

The move aligns the UK’s leading football competition with major North American sports bodies, including the NFL and NBA, which already operate similar direct-to-consumer models.