UEFA set affordable Euro 2028 ticket prices in contrast to World Cup
UEFA has committed to keeping ticket prices affordable for the Euro 2028 tournament in the UK and Republic of Ireland, providing a stark contrast to the escalating costs of attending the 2026 World Cup.
The upcoming global showcase in the United States, Canada and Mexico has drawn intense criticism from supporters over astronomical attendance expenses.
In contrast, reports indicate that 15 per cent of admissions for the European Championship will be priced at £30 or less.
A further 25 per cent of standard entry passes for the continental competition are expected to cost under £60.
World Cup expenses draw sharp criticism
Fans planning to cross the Atlantic for next summer’s global tournament are bracing for severe financial strain.
Following substantial backlash, world football’s governing body recently introduced a limited allocation of £45 tickets for the expanded 104-match event.
However, this cheaper tier accounts for just 10 per cent of total stadium capacity, equating to approximately 400 seats per group game for nations like England and Scotland.
To highlight the disparity, parking a vehicle at the AT&T Stadium in Texas during the global tournament will cost fans £57, making it more expensive than two basic Euro 2028 tickets.
Infantino defends dynamic pricing model
The financial commitment required to follow a national team to the 2026 final in North America could reach up to £12,350 for the most premium seats.
Despite the mounting frustration from supporters, the FIFA president has vigorously defended the overarching ticketing strategy.
“In four weeks, we have requests for a thousand years of World Cup,” Gianni Infantino told CNBC.
The 54-year-old executive confirmed that dynamic pricing will be heavily utilised throughout the North American venues to match unprecedented market interest.
“The prices have been fixed, but in the US in particular there is a thing called dynamic pricing meaning the price will go up or down,” he added.
General admission sales for the next European Championship will officially commence following the group stage draw in December 2027.
