Bloomberry Launches Live Studio Games on megaFUNalo Platform
Bloomberry Resorts Launches Live Studio Casino Games on megaFUNalo – Digital Investment Weighs on Earnings
Key Takeaways
- Bloomberry Resorts Corp has introduced live studio casino games on its online platform megaFUNalo.
- The studio features transparent gaming tables, LED environments, and multi angle streaming designed for mobile users in the Philippines.
- The project operates under authorization from the Philippine Amusement and Gaming Corp.
- Bloomberry reported full year EBITDA of PHP10.17 billion, down about 39 percent, with PHP723.9 million in expenses linked to the megaFUNalo project.
Bloomberry Expands Digital Casino Offering Through Live Studio Launch
Bloomberry Resorts Corp has introduced a new set of live studio casino games through its online platform megaFUNalo. The launch marks a further step in the company’s digital casino strategy, which operates under authorization from the Philippine Amusement and Gaming Corp, the regulator overseeing online gaming operations in the country.
The new studio environment is designed specifically for online and mobile players in the Philippines. According to the company, the setup integrates high definition streaming, floor to ceiling LED visuals, and live dealer interaction. The live sessions are streamed directly to users on the megaFUNalo platform.
The development builds on megaFUNalo’s soft launch in June last year. Since then, Bloomberry has continued investing in digital gaming technology while maintaining its core operations at Solaire Resort and Casino in Manila, the group’s flagship integrated resort.
Transparent Tables and Multi Angle Streaming Aim to Increase Visibility
A central feature of the new studio is the use of transparent gaming tables. These glass table layouts allow players to see dealer hand movements and card handling directly through the surface of the table. According to reporting cited by InsiderPH, the design is intended to remove doubts around gameplay by making each movement clearly visible during live sessions.
The studio also uses integrated video production tools to create a three dimensional visual effect for online viewers. Mobile users can watch gameplay from multiple angles while dealers operate the games in real time. The LED studio environment forms part of the visual setup, combining lighting and digital backdrops with the live table feed.
Cyrus Sherafat, executive vice president and head of gaming at megaFUNalo, said the glass table environment and integrated studio were designed to elevate user trust and deliver a new type of immersive experience in the local market. Sherafat also serves as executive vice president and head of gaming at Solaire Resort and Casino.
In addition to the technical setup, the studio integrates live hosts who interact with players during gameplay. This format is positioned as a bridge between traditional casino floor experiences and digital gambling platforms.
Initial Game Portfolio Includes Roulette, Baccarat, and Dragon Tiger
The first titles available in the live studio include Classic Roulette, Transparent Baccarat, and Dragon Tiger. All games stream directly through the megaFUNalo platform.
These formats are established table games in both land based and online casino environments. By adapting them to a studio with transparent tables and enhanced visual production, Bloomberry is applying a live dealer model that combines physical dealer interaction with remote digital access.
The integration of live hosts and real time gameplay places the offering within the live casino segment of online gambling, where players connect to a studio environment rather than a computer generated table. In this case, the company emphasizes direct visibility of dealer actions through the table surface as a defining feature of the setup.
Digital Investment Reflected in Financial Results
Bloomberry’s expansion into online gaming has had a measurable impact on its financial performance. The company reported full year EBITDA of PHP10.17 billion, equivalent to about US$172.7 million. This represented a decline of around 39 percent compared with the previous year.
According to company filings, part of the decrease was attributed to development and operating costs related to the megaFUNalo platform. Expenses connected to the online project reached PHP723.9 million during the reporting period.
The figures indicate that the digital rollout required significant upfront investment. While Bloomberry continues to operate Solaire Resort and Casino as one of the largest integrated casino resorts in the Philippines, the company is allocating capital toward expanding its online presence under regulatory oversight.
For users, the financial disclosures provide context on the scale of the company’s digital initiative and the cost structure behind the platform’s development.
Regulatory Framework and Market Positioning in the Philippines
The live studio initiative forms part of Bloomberry’s strategy under authorization from the Philippine Amusement and Gaming Corp. The regulator oversees online gaming operations in the country, including digital casino offerings.
By launching live studio games within this framework, Bloomberry is operating inside the domestic regulatory structure. For players evaluating online casino platforms in the Philippines, regulatory authorization is a key operational factor, as it determines the legal basis for offering games and processing player activity.
The company describes the concept as a long term direction for the local market, combining studio technology with real time hosting. The approach connects the brand’s land based casino identity with its online product through shared management and technical integration.
Our Assessment
Bloomberry Resorts has expanded megaFUNalo with a live studio casino offering that features transparent tables, LED environments, and multi angle streaming. The launch operates under authorization from the Philippine Amusement and Gaming Corp and forms part of a broader digital strategy initiated with the platform’s soft launch last year. Financial disclosures show that development and operating costs for megaFUNalo contributed to a 39 percent decline in full year EBITDA, with PHP723.9 million allocated to the online project. The rollout demonstrates a continued shift of resources toward regulated online gaming alongside the company’s land based operations at Solaire Resort and Casino.
