FIFA launch final phase of 2026 World Cup ticket sales amid pricing backlash
World soccer’s governing body has confirmed the final phase of general ticket sales for the 2026 World Cup will begin on 1 April, following intense criticism over tournament pricing strategies.
Over one million passes were purchased during the previous release window between December and February.
The upcoming phase will remain open until the conclusion of the expanded 48-team tournament, which is co-hosted by the United States, Canada and Mexico.
Supporters securing their attendance in this final window will be able to choose specific seats on a first-come, first-served basis.
Backlash over dynamic pricing
The ticketing strategy for the North American showpiece has drawn widespread condemnation from fan groups.
Initial general sale prices ranged from $140 for the cheapest group-stage fixtures up to an unprecedented $8,680 for the showpiece final.
Football Supporters Europe recently joined forces with consumer group Euroconsumers to lodge a formal complaint with the European Commission.
The fan organisation specifically targeted the exorbitant face value of entry and the controversial introduction of dynamic pricing models.
Record demand despite controversy
Despite the mounting frustration among match-going fans, organisers insist interest in the summer event remains remarkably high.
“Demand for tickets was the equivalent of 1,000 years of World Cups at once.”
– Gianni Infantino
The Swiss administrator confidently predicted earlier this year that all 104 matches at the upcoming edition would be completely sold out.
Fans who successfully purchased entry during earlier ballots will finally discover their allocated seat locations when the new portal opens.
