Manchester United agree record Amazon Prime ‘All or Nothing’ documentary deal
Manchester United have agreed a record-breaking deal with Amazon Prime Video to film a behind-the-scenes ‘All or Nothing’ documentary during Michael Carrick’s first full season in charge.
Filming for the access-all-areas series will commence during pre-season ahead of an anticipated broadcast in the summer of 2027.
The cameras will capture the 20-time English champions as they return to the Champions League for the first time since the 2023-24 campaign.
Record fee for unprecedented access
Amazon reportedly offered a lucrative sum that significantly surpasses the amounts previously received by other Premier League clubs.
The production will chronicle what club officials have described as a transformative summer at Old Trafford.
Viewers will be granted unrestricted entry into the dressing room and the newly developed Carrington Training Complex.
“Now is the right time to open our doors, so that for the first time our fans around the world can see behind the scenes of a club which means so much to so many people.”
Toby Craig, the club’s chief communications officer, believes the project will highlight the unique ambition and culture within the institution.
“We will share some of the stories of this historic club both with our fans and new audiences around the world as we compete at the highest level, both domestically and in the Champions League.”
Overcoming initial hesitations
The streaming giant initially held discussions with the Red Devils regarding filming during the current season.
However, former manager Ruben Amorim believed that allowing production crews complete access would prove too distracting for his playing squad.
Club executives ultimately delayed the project until the former Old Trafford midfielder had firmly established his permanent coaching regime.
Following domestic rivals
The acclaimed sports documentary franchise has an established history of following major English institutions.
Arsenal featured during a tumultuous 2021-22 season that showcased Mikel Arteta’s unusual motivational methods and intense training ground disputes.
That North London focus followed earlier productions tracking Manchester City’s historic 100-point campaign under Pep Guardiola and Tottenham’s dramatic tenure under Jose Mourinho.
